After the app was sold to Facebook in 2014. The only real question is: Did Zuckerberg know that he would break his promise as the words were coming out of his mouth, or was he talked into breaking his promise by Sandberg and other executives looking covetously at WhatsApp’s unmonetized user base? Either way, he has clearly failed a key leadership test. Brian Acton is an entrepreneur and computer programmer who co-founded the messaging app WhatsApp in 2009. He promised that he wouldn’t run ads on WhatsApp, and then he broke his promise. The decision of how much to pay for WhatsApp was a strategic one, which centered in large part on keeping the app out of a rival’s hands. The mobile messaging app was founded in 2009 and acquired by Facebook (FB) in. Zuckerberg’s actions, in other words, cannot be justified by the WhatsApp purchase price. WhatsApp has amassed two billion users, up from 1.5 billion by the end of 2017, the company announced on Wednesday. And so it shouldn’t be WhatsApp’s problem to fix. If the problem here was the purchase price, then that’s Facebook’s problem, not WhatsApp’s. The one thing they had no control over was the amount of money that Facebook had paid to acquire them. Koum and Acton had a huge amount of control over how WhatsApp was run. When Zuckerberg was paying for WhatsApp, he didn’t promise to leave it alone provided that it hurdled some predetermined return on investment instead, he promised to leave it alone, period.
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